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Beverly Hills Plastic and Cosmetic Surgeon, Dr. Francis R Palmer, III defines beauty with his “What’s Your Number” concept.

Beverly Hills Plastic and Cosmetic Surgeon, Dr. Francis R Palmer, III defines beauty with his “What’s Your Number” concept.

“OK, if you’re interested in improving your appearance or know someone who is then take this simple test. Which facial feature is the most important aesthetically…in other words, which facial feature
has the power to make you beautiful or handsome?


A. The Nose B. The Eyes C. The Cheeks D. None of the above

My “Palmer Beauty Principles” give you the answer….and the relative beauty importance of each feature as well. Check my blog roll for more information on my “Palmer Beauty Principles”.


Answer: C. The Cheeks

According to my “Palmer Beauty Principles” ideally shaped cheeks account for 75% of whether your face looks female, male, youthful, attractive or less so.
Is this something that you should know….no doubt!

Read more about my “Palmer Beauty Principles” featured in People Magazine here: http://www.beverlyhills-plasticsurgery.com/media_view_17.html

Dr. Francis R Palmer, III

P.S. Why is Rhinoplasty one of the most popular Plastic and Cosmetic Surgery Procedure when the Cheeks are the #1 aesthetic facial feature. In my opinion, people place too much emphasis on the power of the nose to make them more attractive….noses can detract from your appearance by drawing attention to themselves at the detriment of your more important aesthetic features. Therefore, you do not need a perfect nose…just one that is sleek and natural looking. The purpose of the nose is to get out of the way so your cheeks, eyes and lips are noticed. Be sure your Rhinoplasty or Revision Rhinoplasty has that as its goal.

Dr. Francis R Palmer, IIII